---
title: Enrichio | AI Product Description Enrichment for Shopify
description: Enrichio researches each product and rewrites thin Shopify descriptions in your brand voice. Review, approve and publish in bulk. Free plan available.
image: https://enrichio.ai/hubfs/homepage/enrichio-social-share-midland.jpg
---
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- [Features](https://enrichio.ai?hsLang=en#Features)
- [How To](https://enrichio.ai?hsLang=en#How-To)
- [Pricing](https://enrichio.ai?hsLang=en#Pricing)
- [FAQ](https://enrichio.ai?hsLang=en#FAQ)
- [Resources](https://enrichio.ai/resources?hsLang=en)
- [About](https://enrichio.ai?hsLang=en#About)
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# Turn thin Shopify product descriptions into detailed, on-brand copy
Enrichio researches each product across trusted sources, writes in your brand voice, and publishes to Shopify only after you approve it. Enrich one product or your whole catalog.
[Install Free on Shopify](https://shopify.pxf.io/oN0Ken)[Try It on Your Product](https://enrichio.ai/try-enrichio?hsLang=en)
Free plan with 10 rewrites | 7-day free trial on paid plans | Built for Shopify
[See the live product listing](https://shop.lotzoutdoors.com/products/midland-er310-weather-alert-radio?utm_source=enrichio.ai&utm_medium=referral&utm_campaign=homepage_before_after&utm_content=see_live_listing)
## How it works
- Install and choose a plan: start on the Free plan or begin a 7-day free trial of a paid plan.
- Create a template: set your brand voice and the details every description should include.
- Import your products: load products directly from Shopify.
- Generate: select products, pick a template, add optional instructions, and let Enrichio research and write.
- Review and publish: edit anything you like, then publish approved descriptions to Shopify in one click.
## Built and proven on a 60,000-product Shopify store
I run Lotz Outdoors, an outdoor gear store on Shopify with roughly 60,000 products. Manufacturer and distributor descriptions were often brief, generic or missing entirely, like the Midland weather radio above, whose supplier copy was run-together text and internal codes.
I built Enrichio to fix that. Since November 2025, Enrichio has been used to research and rewrite product descriptions across the Lotz Outdoors catalog, and it has been refined on real products, real customers and the daily work of running a growing Shopify store.
Our mission is simple: help Shopify merchants spend less time writing product descriptions and more time growing their business.
**Martin Lotz**, Founder
[Read the full founder story](https://shop.lotzoutdoors.com/pages/why-i-built-enrichio) | [See Enrichio's work at Lotz Outdoors](https://shop.lotzoutdoors.com)
## Features
### Research-backed descriptions
Enrichio researches each product across trusted online sources to fill in the specs, uses and details your supplier left out.
### Your brand voice
Templates capture your tone, structure and the details you want in every description, so the whole catalog reads like one store.
### Bulk enrichment
Enrich products in batches of up to 250 at a time, depending on your plan.
### Review before publish
Edit and approve every description. Nothing changes on your store until you publish it.
### One-click Shopify publishing
Approved descriptions go straight to your product pages. Titles, prices and inventory are never touched.
### SEO-ready structure
Clear summaries, feature lists, specification tables and SEO scoring help shoppers and search engines understand each product.
## Pricing
### Start free. Upgrade when you are ready.
Every paid plan includes a 7-day free trial, available once per store. Save 17% with annual billing.
## Free
Try Enrichio on a few products before you commit.
$0
### Free plan includes
- 10 rewrites over 7 days
- 1 product at a time
- Standard processing
- Review and one-click publishing
[Install Free](https://shopify.pxf.io/oN0Ken)
## Starter
For new stores starting AI content with predictable monthly usage.
$14.99/month
### Starter plan includes
- 150 rewrites / month
- Up to 10 products per batch
- Standard processing
- SEO optimization + scoring
- $149/year with annual billing
[Get Starter](https://shopify.pxf.io/oN0Ken)
## Growth
For stores publishing content weekly across growing catalogs.
$29.99/month
### Growth plan includes
- Everything in Starter, plus:
- 500 rewrites / month
- Up to 50 products per batch
- Priority processing
- Priority support
- $299/year with annual billing
[Get Growth](https://shopify.pxf.io/oN0Ken)
## Pro
For high-volume catalogs and automation-heavy content teams.
$89.99/month
### Pro plan includes
- Everything in Growth, plus:
- 2,000 rewrites / month
- Up to 250 products per batch
- High-priority processing
- Advanced brand voice controls
- Advanced enrichment
- $899/year with annual billing
[Go Pro](https://shopify.pxf.io/oN0Ken)
### Questions or want a walkthrough?
Call us at [+1 301-872-6265](tel:+13018726265) or email [sales@enrichio.ai](mailto:sales@enrichio.ai). Prefer to see it live? Book a short demo.
Schedule a Demo
## Frequently asked questions
What is Enrichio?
Enrichio is an AI-powered Shopify app that helps merchants improve and enrich their existing product descriptions. Instead of starting from scratch, Enrichio transforms basic product information into richer, more informative content that helps customers better understand your products.
What makes Enrichio different from other AI writing tools?
Most AI writing tools simply rewrite or generate product descriptions using the information already available in your store.
Enrichio goes further by performing deep product research across trusted online sources before generating content. By combining AI-powered research, product intelligence, and your existing product data, Enrichio creates richer, more informative descriptions that help customers better understand what they're buying.
The result is content that is more accurate, more detailed, more useful to shoppers, and more aligned with your brand than generic AI-generated copy.
How does Enrichio work?
Enrichio is a native Shopify app that analyzes your existing product information and uses AI to create enhanced product descriptions. You can choose from customizable templates, writing styles, and prompts to generate content that aligns with your brand.
Will Enrichio overwrite my existing product descriptions?
Only when you approve it. Enrichio uses your existing description and product data as a starting point, then writes an enriched version for you to review and edit. Nothing is published to your store until you choose to publish it.
What types of stores can use Enrichio?
Enrichio is built specifically for Shopify merchants. Whether you manage a small catalog or thousands of products, Enrichio can help streamline content creation and improvement.
Can I generate descriptions for multiple products at once?
Yes. Paid plans support batches of 10, 50 or 250 products at a time, depending on the plan. The Free plan enriches one product at a time.
Can I customize the writing style?
Yes. Enrichio allows you to create custom templates and prompts so your product descriptions reflect your brand's tone, voice, and messaging.
Does Enrichio help with SEO?
Yes. Enrichio generates more detailed and informative product descriptions that can improve product page quality and help support your overall SEO efforts.
Will Enrichio change my product titles or pricing?
No. Enrichio only updates the product description. It does not change product titles, meta descriptions, pricing, inventory, or other store settings.
Do I need AI experience to use Enrichio?
No. Enrichio is designed for merchants, not prompt engineers. Simply select products, choose your settings, and generate enriched descriptions.
How accurate is the generated content?
Enrichio uses AI to improve product descriptions based on the information available. We recommend reviewing generated content before publishing, especially for highly technical or regulated products.
Can I edit the generated descriptions?
Absolutely. You have full control over your content and can edit any generated description before publishing it to your store.
How long does it take to enrich a product description?
Most descriptions can be generated in seconds. Bulk operations may take longer depending on the number of products being processed.
Is my store data secure?
Yes. Enrichio only accesses the information necessary to generate product descriptions and does not sell or share your store data.
Does Enrichio support multiple languages?
We currently only support English.
Is there a free plan or free trial?
Yes. The Free plan includes 10 rewrites over 7 days, one product at a time. Each paid plan also includes a 7-day free trial, available once per store.
How do I install Enrichio?
You can install Enrichio directly from the Shopify App Store and begin enriching product descriptions in minutes.
## See what Enrichio does with your thinnest product page
[Install Free on Shopify](https://shopify.pxf.io/oN0Ken)[Try It on Your Product](https://enrichio.ai/try-enrichio?hsLang=en)
---
© 2026 Enrichio. All rights reserved.
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